Built by dealership people, for dealership people

Entake was founded by automotive industry veterans who understand the unique challenges of training sales teams in a fast-paced dealership environment. We’re not just another tech company – we’re your partners in sales success.

Our Mission

To empower automotive sales teams with AI-powered training and tools that actually work in the real world. We believe great salespeople are made, not born – and the right training makes all the difference.

Every feature we build is tested in real dealerships with real sales teams. We don’t just build software – we build solutions that help people succeed.

Our Values

These principles guide everything we do, from product development to customer support.

 

Manager-in-the-loop

We believe managers should be empowered, not replaced. Our platform gives managers the tools and insights they need to coach effectively.

Real-world focused

Every feature is built for actual dealership workflows. No generic sales training - everything is automotive-specific.

Compliance first

Completions, certifications, and outcomes from the manager dashboard.

Client’s Feedback

Security & Compliance Highlights

Your data security and compliance requirements are our top priority.

 

Enterprise Security

SOC 2 Type II compliant with encryption in transit and at rest.

Role-based Access

Granular permissions ensure users only see what they need to see.

Audit Trails

Complete logging of all user actions for compliance and security.

Data Retention

Configurable retention policies to meet your compliance requirements.

The “Manager-In-The-Loop” Philosophy

We believe AI should empower managers, not replace them. Our platform gives sales managers the insights and tools they need to coach more effectively, while preserving the human element that makes great sales teams.

AI Assists
Our AI provides insights, suggestions, and analysis - but managers make the final decisions about their team's development.
Managers Coach
We give managers better data and tools for coaching conversations, but the human connection remains central to development.
Teams Succeed
When AI and human expertise work together, sales teams achieve better results than either could accomplish alone.
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